Almost every day, there are web design businesses and deals that are just set up and shut down just as quickly because they are unable to keep the business afloat. The reasons for the demise may vary but most of them fall under the common problem of not having enough clients to sustain the business. In today’s post, we are going to take you through 5 basic tips – things you should be doing to potentially get more clients, or at least to keep those you currently have.
- Never Stop Improving Your Skill Set
You may still be using HTML 4 but if most of the designers and developers have already got their hands on and are already experimenting with HTML 5, chances are, you will eventually be outdated or replaced. There is no way that you can nail a deal or keeping your existing clients if you are not good in what you do, or worse when your client is more updated with the latest versions than you are. If you feel that you need to brush up or pick up a new skill to impress your client, by all means, go for it!
- Get Your Work More Exposure
You certainly need to share more about your craft to the rest of the world, for example – What you do, What you are good at, What kind of service you provide etc.
Previously we wrote about how you can get yourself out there by using the power of a blog and social media services. This time you might wanna showcase your portfolio in a blog to let your work do the talking (and selling).
- Advertise Your Services
There are so many avenues ranging from free to paid ones, through which you can advertise your services to get the message across to desired clients. Let me talk about some effective advertising methods in the web design industry, starting with blog advertising.
I recommend using an online advertising platform for web designers. By creating an account, you gain access to advertising space of famous web design blogs and can post articles about your services. Of course, you can also choose any other blog that suits your advertising budget and plan as well.
- Know and Understand Your Clients
The best thing you can give to your clients is by understanding them well. Just like how it is with your friends and family members, you may not be able to deliver the best unless you understand the person very well. Your clients also need to know and understand you well so that they may know what to expect from you.
- Maintain Professionalism
Even when you are relating to your clients on a personal level, always make sure that you have maintained a professional relationship. Being friendly with your clients doesn’t mean that you can throw professionalism away and indulge in just anything. This will deal a major blow to your web design business.
The secret to getting more design job has always been the quality of your products and your service. If you keep your clients happy, give them what they expected and at times exceeding that expectation, they will keep bringing businesses back to you. Remember that all it takes is one single slip-up to cause damage to your reputation and thus, your business.